Spot On Energy™ announced today an agreement to be placed in 4,000 Circle K convenience stores by the end of 2010.  Point of sale placement provides outstanding opportunity for consumers to see and purchase a new item.

Spot On Energy™ patches are newly released to the retail market.  Many health conscious adults need extra energy to survive their hectic lifestyles.  Energy drinks, with massive amounts of preservatives, sugar and calories come with unwanted side effects. Stomach problems and nervous jitters are avoided when you avoid the digestive tract by using a patch.

The combination of favorite energy ingredients and the patch application provides the benefits of increased energy with sustained release for an optimal boost without negative effects.

Spot On Energy™ is available in many retail outlets, independent pharmacies, convenience stores, and Internet stores nationwide, including Amazon.com, Costco.com, Kroger, and Valero Corner Stores.  

"Circle K adds to the strong retail foundation for the Spot On Brand. We are thrilled to be joining this outstanding retailer," said Brenda Stoner, co-founder of Spot On Energy™. Circle K is placing Spot On Energy in a new energy display being deployed in their stores. The product will be merchandised by Acosta Sales and Marketing.  

About Spot On Energy

Spot On Energy™ is the leading brand for Enceutical Corp, a provider of health and wellness products to wholesale and retail markets. Located in Dallas, Texas, with sales and service offices in Peoria, Illinois, the Company is focused on coupling well known formulas and supplement ingredients with advanced delivery systems to create innovative new products.

For additional information about Spot On Energy™, visit www.SpotOnEnergy.com.

SOURCE Spot On Energy

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Old Forester has released the 2010 expression of its vintage-dated Birthday Bourbon in honor of George Garvin Brown, the founder of Louisville-based Brown-Forman and Old Forester, America's First Bottled Bourbon™. Launched eight years ago to commemorate Brown's Birthday on September 2, Old Forester Birthday Bourbon is a limited-edition, historically award-winning bourbon which is released annually.

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(Photo:  http://photos.prnewswire.com/prnh/20100831/CL57405 )

"This year's vintage release of Old Forester is crafted from a 72 barrel batch that was put into barrels on October 24, 1997," said Chris Morris, Brown-Forman Master Distiller. "These barrels were evenly matured together in the very middle of Warehouse K, on the 5th floor in ricks 42, 43 and 45, surrounded by open space. This environment allowed the barrels to easily breathe during maturation and develop a rich fruit and spice character."

Unlike the standard Old Forester, which is a batch of whisky from several different years, Birthday Bourbon is a vintage-dated bourbon, hand-selected by Morris from one specific day of production. The result is a one-of-a-kind character and flavor that will never be replicated again. Its unique decanter style glass bottle is a throwback to the late 1800's when Old Forester was first produced. Old Forester is the only bourbon still in existence today that was produced before, during and after Prohibition by its original distiller.  No other bourbon brand sold in the U.S. today can make that claim.  

Since its introduction in 2002, Old Forester Birthday Bourbon has received unprecedented acclaim and has collected honors from USA Today, Malt Advocate, Whisky Magazine, Spirit Journal, and Sante.  A favorite among critics, Old Forester Birthday Bourbon has taken home gold from numerous tasting competitions including a gold medal in the 2005, 2006 & 2007 San Francisco World Spirits Competition. The 2007 expression was also named American Whiskey of the Year at Malt Advocate WhiskyFest New York.

Old Forester Birthday Bourbon, a Brown-Forman product, has a suggested retail price of $49.99 and is sold at most liquor stores with a wide and varied range of bourbons. The 2010 edition of Birthday Bourbon is bottled at 95 proof.  

For more information on Old Forester and Old Forester Birthday Bourbon, visit the Old Forester website at www.oldforester.com or visit us on Facebook at www.facebook.com/oldforester.

About Old Forester Bourbon

George Garvin Brown was the founder of Old Forester Bourbon Whisky and Brown-Forman Corporation (NYSE: BF-B). Brown-Forman Corporation, Louisville, Kentucky, is a diversified producer and marketer of fine quality alcohol brands, including Jack Daniel's, Southern Comfort, Finlandia Vodka, Tequila Herradura, el Jimador Tequila, Canadian Mist, Woodford Reserve, Fetzer wines, and Korbel California Champagnes.

Love life. Sip responsibly.

Old Forester Straight Bourbon Whisky, 43-50% Alc. by Volume, Brown-Forman Distillers Company, Louisville, KY ©2010

SOURCE Brown-Forman Corporation

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Today at the IFA exhibition in Berlin, SodaStream has unveiled the Fizz, the latest in its portfolio of home soda makers.  The new model features the interactive Fizz Chip™ digital screen, a high-tech indicator designed to aid consumer understanding of their individual carbonation technique and usage.  The patented Fizz Chip displays the amount of CO2 remaining in the carbonator (which powers the home soda maker) and also shows the strength of carbonation -- or "fizz" -- in the drink (light, medium or strong).  This new technology enhances and adds value to the user experience in a manner never achieved before in the home carbonation industry.

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"After three years of development, we are proud to introduce the SodaStream Fizz, bringing the category to a new level," said Daniel Birnbaum, CEO of SodaStream.  "The Fizz offers a user experience breakthrough by helping to make homemade soda even easier.  The interactive Fizz Chip indicator lets the user see how fizzy their drink will be and also how much CO2 remains in the carbonator.  This helps the user know in advance that it is time to exchange their carbonator for a full one, or get an additional spare.  I expect that the Fizz Chip will become a standard feature in home carbonation."

The SodaStream Fizz home soda maker is a countertop appliance designed with a modern, artistic style for a premium look, available in a variety of colors (white, black, green, metallic red and shiny blue) to fit any kitchen atmosphere.  With the Fizz Chip indicator, consumers will enjoy the dual-benefit of making sparkling drinks that are perfectly carbonated to their personal taste, while monitoring the level of CO2 in the carbonator.

SodaStream has joined forces with leading communications agency Grey London, and the world-renowned illustrator Mat Maitland, to create colorful, fun, inspired graphics describing the Fizz as "incredibubble," "delectabubble" and "desirabubble."  The global marketing campaign elements include TV, print, digital, 3-D video, and out of home media.  The Fizz will be available for purchase during the upcoming holiday season in several markets across Europe and is planned for retail distribution in the United States beginning Spring 2011.

Protecting the Environment: An Ideal Alternative to Pre-Packaged Drinks:

• All SodaStream soda makers come with reusable bottles that last up to 3 years, offering a "green" alternative to the pollution and waste caused by the manufacture, transportation and disposal of billions of plastic bottles and aluminum soda cans each year.
• Users of the Fizz and other SodaStream products can be proud that they are actively contributing to the preservation of the planet.

Other Benefits of Using SodaStream:

• Convenience: No need to buy, carry or store large quantities of heavy and bulky bottles and cans.  SodaStream affords the user an ongoing supply of sparkling water and soda, freshly made from tap water in just a few seconds.
• Variety: SodaStream produces a wide variety of over 100 flavors so that each family member can have whichever delicious sparkling drink they desire, whenever they wish, including Regular, Diet, Natural, and a "For Kids" line.
• Customization: Make sparkling water and soda just the way you like them by controlling the amount of fizz and flavor, making SodaStream the ideal solution for the entire family's sparkling beverage needs.  And its lots of fun!
• Value: SodaStream offers a great value compared to purchasing store-bought carbonated water and drinks.

About SodaStream:  SodaStream manufactures home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water.  Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water.  Our products are environmentally friendly, costeffective, promote health and wellness, and are customizable and fun to use.  In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles.  We estimate that there are currently approximately 4 million consumers who regularly create a carbonated beverage using our system.  SodaStream products are available in 39 countries around the world.

About Grey London:  We are 200 people, drawn from different marketing and media backgrounds, working together in a wonderfully open environment in Holborn, London. We do the lot: multi-channel, integrated, digital, above, through and below the line for a wide range of clients including Samsung, P&G, GlaxoSmithKline, Findus, Allianz, the British Heart Foundation, Ryvita, Santander, Dairy Crest and Toshiba.  We don't believe in agency positionings. We do believe in making our clients both successful and happy. We believe we're better than most agencies at listening to what clients really want. Which means we're better at understanding the problem and getting to the most exciting and effective answer.  

Follow SodaStream online at:

Homepage:  http://www.sodastream.com

Facebook:  http://www.facebook.com/SodaStream

Twitter:  http://twitter.com/SodaStreamSST

SOURCE SodaStream

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The Blue Light Refreshment Duo will soon leave Refreshment Headquarters for their next mission: Buffalo, New York, hometown of Labatt USA. They're prepared and ready to visit Buffalo's most popular downtown destinations on their way to the Buffalo Wing Festival on Saturday, September 4 and Sunday, September 5. Fans of the famous pair will have a chance to meet the Duo in-person at the Wing Festival, where they will set up their satellite headquarters near the Blue Light Tent.

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Some details of their trip plans will be revealed at www.facebook.com/LabattBlueLight over the next week.

"Our Buffalo fans have been asking us to come for a visit," said the Duo. "As the guardians of refreshment and protectors of good times, we plan on making sure that everyone at the Buffalo Wing Festival has a great time."

The Blue Light Refreshment Duo also will reveal plans to visit local downtown venues and bars at a press conference at their "Home Headquarters:" Labatt USA on Saturday, September 4 at 11 a.m.

For more on the Blue Light Refreshment Duo, visit: www.refreshmentduo.com.

About Labatt USA

Headquartered in Buffalo, NY, Labatt USA imports Labatt Blue and Labatt Blue Light daily from Canada. Labatt Blue is America's top-selling Canadian beer. First brewed in 1951, Labatt Blue offers a clean, refreshing taste, light color, slight hop aroma, good balance, fruity character and a slightly sweet taste. Labatt Blue Light, a light lager, won a Gold Medal in the 2004 World Beer Cup. Labatt Blue Light is the No. 2 Canadian import behind Labatt Blue.

Labatt USA, owned by North American Breweries, imports and markets Labatt Blue™, Labatt Blue Light™ and other Canadian brands into the United States. View and subscribe to news from Labatt USA here: http://www.pitchfeed.com/labattusa/1974.

SOURCE Labatt USA

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This college football season, ESPN 3D and Sony are changing the way fans view games from home with the introduction of the "3D Game of the Week."  Every week, Sony will sponsor the airing of one top-level college game with potential Bowl Championship Series (BCS) implications on ESPN 3D, beginning with Boise State versus Virginia Tech on Monday, Sept. 6.

Bud Light is helping to extend the experience, partnering with Sony to host co-branded 3D viewing parties in select 3D Game of the Week markets that include Bud Light mobile bars outfitted with six Sony BRAVIA HDTVs with 3D and active 3D glasses, along with PlayStation 3 systems.  The viewing parties will give consumers a chance to experience 3D technology firsthand. Sony's stable 3D signal from the HDTV to the 3D active glasses will allow for wide-viewing angles so everyone in the party can enjoy the telecast from a comfortable seat.  Bud Light and Sony will host 3D viewing parties at locations around select visiting teams' markets throughout the season as well.

"Sony is involved in every step of the 3D process and is a major partner in helping to deliver the 3D college football experience to the home," said Stuart Redsun, Sony Electronics senior vice president of marketing.  "Our professional HD cameras are being used to shoot the action for each ESPN 3D game of the week through the BCS National Championship game in January, and fans can now enjoy the games on our 3D HDTVs."

ESPN 3D launched on June 11 with the first game of the 2010 FIFA World Cup South Africa.  The channel has featured 25 World Cup games as well as the 2010 Home Run Derby.  Future plans include a featured college football game almost every week of the season.  Additional dates will be announced as the season progresses.  Sony is the official sponsor of college football on ESPN 3D, and college football games televised on ESPN 3D will utilize Sony professional cameras.

Bud Light will be the exclusive malt beverage category sponsor for all ESPN 3D college football telecasts, which will include cut-ins to the Bud Light and Sony 3D viewing parties during select games.  To support the telecasts, Bud Light will also debut a 3D commercial – titled "Ultimate Tailgate Car" – the first 3D commercial filmed and aired by a brewer.  The brand's relationship with ESPN extends into the college football post-season, where Bud Light will receive entitlement of the pre-game shows of the four BCS bowl games aired on ESPN, including custom opening and closing animations, on-set branding and full malt beverage category exclusivity.  

"The introduction of a 3D commercial provides us a great way to showcase Bud Light and further sets the brand apart as a leader and innovator in the beer category," said Keith Levy, vice president, marketing, Anheuser-Busch, Inc.  "Connecting with consumers through new means strengthens Bud Light's position in the football season, and the use of 3D technology plays an important role in our overall football campaign this season, 'Bud Light Playbook.'"

To view 3D games in the home, consumers will need a 3D TV such as Sony's BRAVIA 3D capable models and active shutter 3D glasses, as well as access to the ESPN 3D channel.  ESPN 3D is currently carried on AT&T U-verse, Comcast and DirecTV.  

About Anheuser-Busch

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.9 percent share of U.S. beer sales to retailers.  The company brews the world's largest-selling beers, Budweiser and Bud Light.  Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer.  Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years.  The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo.  For more information, visit www.anheuser-busch.com.

About Sony Electronics

Headquartered in San Diego, Sony Electronics is a leading provider of audio/video electronics and information technology products for the consumer and professional markets.  Operations include research and development, design, engineering, sales, marketing, distribution and customer service.  Sony is noted for a wide range of consumer audio-visual products, such as the BRAVIA LCD and 3D high-definition televisions, Cyber-shot and alpha digital cameras, Handycam camcorder and Walkman personal stereo.  Sony is also an innovator in the IT arena with its VAIO personal computers; and in high-definition professional telecast and production equipment, highlighted by the XDCAM HD and CineAlta™ lines of cameras and camcorders, and the SXRD™ 4K digital projector.  The latest news and information is available at the company's website at www.sony.com/news.

SOURCE Sony Electronics; Anheuser-Busch

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